Benefits

• R.L. Polk® identified and refined “In-Market” buyers
• Opt-in email database of 125 million consumers
• Target Prime Buyers around your dealership by ZIP Code
• Custom artwork created for every campaign
• White-listed email sender with major ISP’s (AOL, Yahoo, Gmail, etc.)
• Mobile device optimized
• Increase first-time visitors to the inventory and VDP pages of your website
• 3rd party tracking of web traffic through Google Analytics

Within 72 hours:

•       Your local car buyers will start seeing your dealerships custom interactive display ads, interactive social media (that we created and is consistent with the theme) every time they search or surf on their computers, tablets, mobile phones, even gaming devices.

•       No matter if they are searching cars, recipes, weather, or even spending time on Facebook. (Your dealership will be there)

 

•       They will also receive an incentivized direct mail piece mailed First Class to drive them to your website and ultimately your showroom floor.

 

•       We also provide transparent independent 3rd party tracking on your campaign from start to finish. You can verify quantity, quality, and peace of mind through your Google Analytics reporting. (We will even walk you through it)

 •       The proof is in the pudding. Actually the proof is verified through our strategic partner IHS Automotive, driven by POLK. At regular intervals, Polk campaign evaluation reports will match up email recipients to DMV registrations to report the number of cars sold during your campaign. This back-end data verifies the number of total sales generated from the campaign, which enables you to determine TRUE ROI
!

INCLUDES:

•       2 Email Deployments per Month (4 month min)

•       RL Polk "In-Market" Predictor Data

•       Direct Mail Sent to Buyers who Click

•       Creative Development

•       Campaign Management

•       Match Back Reports

•       Co-Opable Graphics, Art Work

•       Data File Preparation

•       Social Media (Facebook & Instagram) Feeds

•       Click Mail First Class Postage
 

 Digital Response Platform

Any lead is only as good as the data you start with. RL Polk's indicator algorithm using over 200 data points allows us to identify your "In Market" car buyers who will most likely buy a new or used vehicle within the next six months. Historically, buy rate is 40-60%.

After we identify all "In market" buyers around your dealership, it’s time to create and customize your Digital message. Our market-savvy design team takes your monthly incentives and creates a co-opable campaign message for your dealership that has striking visual layouts and a strong call to action.

Once customers click, we let it rip, everything starts in motion.

Investment: .25 Cents Each (Yes, a quarter)

 How many POLK "In Market" buyers are in your area? Tell us your zip code and we will send you an impressive detailed Geo/Demographic market study report, no charge!

Buy Mail Direct Inc